IPL Media Rights Tender – IPL Rights Base Price in question? Sony Pictures Network (SPN), a big contender for IPL media rights for the next round, is not happy about it. ‘Steep’ Base price by BCCI. According to the CEO of SPN, BCCI needs to be realistic about BASE PRICE. In an interview with ET, the executive said that the rating of the IPL has been downgraded and that they need a reality check by the BCCI: Follow IPL 2022 live updates with InsideSport.IN
To get more competitive in IPL media rights tender race, Reliance Viacom 18 is getting Rs 13,500 crore war chest from Murdoch-backed LUPA
“It has to be a very aggressive reserve price and a reality test. TV viewership in the IPL has dropped by more than 34% and at a time when rights are about to be renewed, “said Tariq al-Hashimi, the party’s secretary general. NP Singh, Managing Director and CEO of Sony Pictures Network India (SPN)
So will Sony still bid for IPL rights?
“Expected costs are much higher in terms of preserved prices and we need to factor in the expected growth of the market as well as the potential economic and other risks that the market may see in the next five years.” He said. “So, we weigh everything before we decide what to do. “
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IPL Media Rights Tender: Sony Network’s Big Thumbs Down for IPL Media Rights Base Price, Executive Says ‘Reality Check’
IPL Rights Base Price – Is SONY Closing? Tendering of rights will be done through an e-auction module. The board has raised BASE-PRICE almost 100% and this is a major concern for one of the largest broadcasting houses in the country.
The rights are sold in the last cycle 16,347.5. BCCI has doubled the base price 32,890 crore This time.
IPL Media Rights Tender – Is SONY Closing? Reason 2
The division of digital rights has not diminished well with broadcasters. The 18 matches in the digital rights package are non-exclusive and according to NP Singh, this is another area of concern.
“We loved the exclusivity of both linear and digital, except for these non-exclusive 18 games.” Singh told ET.
- Bundle A – Indian Subcontinent Broadcast: The base price in this category is Rs 49 crore per game. In total, the base price of 74 games will be Rs 18,130 crore for five years.
- Bundle B – Digital rights Indian subcontinent: The base price of this package is Rs 33 crore per game. For five years, the account is Rs 12,210 crore.
- Bundle c: Non Exclusive Package (Digital): The much talked about special package is available in Bundle C which includes 18 games and the reserve price in this cluster is Rs 16 crore per game. 74 games per season and calculated for five years, this bundle is worth 1440 crores. The package will include 18 games – opening matches, 4 playoff matches and 13 evening double header matches.
- Bundle D: The rest of the world (outside the subcontinent): The basic price of this package is Rs 3 crore per game. The combined value of the reserve price for five years is Rs 1110 crore.
Sony is not very happy with the base price of IPL media rights, ready with other big war-chests
SPN is one of the claimants of IPL media rights. Others will be Disney Star, G Entertainment (ZEE), Viacom18 / TV18, Amazon, and Fancode / Dream11.
Reliance-backed Viacom 18 has now emerged as a very serious player. The network first launched its English (Sports18) and Hindi sports channel (Sports18 Khel) earlier this month. Now in the form of Lupa Investments, a huge battle book is ready to fight for rights.
Reliance Viacom Sports Channel: Viacom 18 DD Freedish Hindi Sports Channel Sports 18 Games Launched
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Viacom 18 LUPA Investors: Bodhi Tree Systems, led by James Murdoch and Uday Shankar, former head of Walt Disney India, is investing Rs 13,500 crore ($ 1.8 billion) in Viacom18.
Entertainment network owned by billionaire Mukesh Ambani and Viacom Inc. Viacom18 Colors TV channel and OTT platform owns and manages VOOT suites. One of the entities invested in the company recently launched their sports channel – Sports 18 and Hindi sports channel Sports 18.
The goal of partnership “Lead India to a Streaming First Media Market,” RIL chairman Mukesh Ambani said in a statement.
The companies did not disclose the shareholding pattern. According to the report, RIL will be the majority stakeholder, while Bodhi Tree will have 40%.
This money will give Viacom18 much needed cash to create a serious challenge to the dominance of Disney Star and Sony over the right to cricket.
Is Jeff Bezos of Amazon joining the race? So far 5 serious players have already bought the tender documents. Disney Star, TV18-Viacom (Sports-18), Amazon, Zee & Sony bought the tender documents.
Bezos vs Ambani IPL rights? For the first time, the rights to broadcast matches on television and to stream them online will be sold separately, according to Amazon.com Inc. And will open the door to its prime video service
“Winning the auction is about prestige and arrogance, so Reliance, Amazon and others can be expected to flex their muscles.” Aditi Srivastava, co-founder and CEO of digital entertainment startup, Pocket Access. “It’s a big deal and the bidders will definitely fight with their teeth and nails to win the rights.”
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