IPL Media Rights Tender – E-Auction IPL Media Rights: There are only 6 days left till the auction day of IPL Media Rights. The BCCI will conduct e-auctions for the next 5 years to identify new broadcasting and digital rights partners for the IPL. The e-auction will be conducted on June 12. BCCI expects Rs 50,000 crore plus revenue from auction: Follow IPL Media Right Tender Live Updates and Indian Cricket Live Updates with InsideSport.IN
“We are confident IPL Media Rights will set new benchmarking for the sports industry. Do not want to predict any number. But the BCCI is confident it will be a record-breaking number. “ BCCI treasurer Arun Dhummal told InsideSport.
IPL Media Rights Tender: What you want to know about IPL Media Rights, Rules, Base Price, Bidders and Windfall E-Auctions Expected for BCCI: Follow Live Updates
How will the auction be conducted? The BCCI will not accept any physical bids from interested parties. The IPL Media Rights Auction will be conducted through an e-auction conducted by M-Junction.
How does e-auction work? Bidders will start from the same BASE-PRICE and in Round 1 in a pre-determined order.
Bidders will bid from their own place and only see the highest bid on their respective screens. BIDDER’s name will not be flashed on the screen.
Bidders will have 30 minutes at the counter and will have to raise the BID. If no one bids within 30 minutes, the highest bidding party will be entitled.
What will be the duration of e-auction? The e-auction will start on June 12 but may continue for an unlimited number of days. The auction will continue until the maximum bid and bidder is collected.
The auction will end if the other party is not ready to raise the BID for 30 minutes.
The BCCI’s International Home Match Media Rights Auction was held in the same format. The auction lasted for 3 days.
Who are the potential bidders for IPL media rights? About a dozen teams have been selected for the IPL Media Rights Tender. Only 3-4 of them will be serious players.
In addition to domestic players such as Disney Star, Sony Network, Viacom Reliance, G Entertainment, trillion-dollar technology giants such as Amazon, Apple and Google have collected bid documents.
IPL Media Right Bidder at RACE
- Disney Star
- Reliance Viacom Sports 18
- G Entertainment Entertainments
- Sony Pictures Network
- Dream Sports Inc.
- Alphabet Inc (Google)
- Supersport, South Africa
At what price can IPL Media Rights BID reach? The Indian Premier League and the BCCI are ready to set a big record. According to industry estimates, the value of IPL matches per e-auction will easily cross the 100 crore mark.
And then the IPL will become the second most expensive sporting property in the world. The price per match in the IPL will surpass the preference of the Premier League, Major League Baseball:
The last time the BCCI sold IPL media rights, it received more than Rs 16,000 crore. The BCCI expects that amount to double this time.
Will IPL exceed 100 crore rupees per match? Currently, Star India has acquired IPL media rights for the period 2018-22 at a cost of Rs 16,348 crore.
For the period 2023-27, BCCI has set a base price of Rs 32,890 crore.
The base price of TV rights is Rs 49 crore per match. Digital rights base-prize is Rs 33 crore per match.
The price of TV per match cannot increase by more than 20-25%. But the big increase will come from the digital rights package. Putting all the values together, we estimate that it could touch 115-120 crores per match. “ Says Ashish Chadda, Veteran of Sports Media Rights and CEO of Sporty Solutions
Note: The value of 8.5 MN per match is given in the graph above. This is according to the dollar exchange rate in 2018. According to today’s dollar exchange rate, IPL price per match is 6.9MN (54 crore per match).
Follow IPL Media Right Tender Live Updates and Indian Cricket Live Updates with InsideSport.IN