ICC Media Rights Tender: After Super-Duper IPL Media Rights Cell, ICC will launch Media Rights Tender on Monday: Follow live updates
ITT is for the Indian market only, six packages are available across TV only, digital only or a combination of both.
- For the first time, men’s and women’s rights will be sold separately.
- Potential partners can bid for a total of 362 * and 103 * matches for 16 men’s events (over 8 years) and six women’s events (over 4 years), respectively.
- Interested teams must submit a bid for the first four years of the men’s event. However, they also have the option of bidding for an eight-year partnership.
ICC chief executive Geoff Allardyce said: “International cricket consistently attracts huge audiences and this leads to significant interest from broadcasters for ICC events.
“There has been a significant increase in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and liberating our women’s rights to events will play a huge role.” We are looking for a broadcast partner who is excited to see the role women will play in increasing the game and ensuring that more fans can enjoy it than ever before. “
How can interested parties bid for rights?
The ITT will be released on June 20, and interested parties need to email [email protected] to access the tender documents.
The ICC Board will make a decision in September 2022. ITT will then be released for additional markets.
Media rights tender FAQ can be found here.
The ICC has delayed the release of the IPL media rights auction, which ends on June 14.
Disney Star India has acquired TV rights in the Indian subcontinent, while Viacom has acquired digital rights in 18 Indian subcontinents and international media rights.
The Times Internet has also won international media rights for the United States and Maina.
What events will be included in the ICC tender? The next ICC cycle for men’s cricket will include 4 Twenty20 World Cups and 2 Cricket World Cups.
With two Champions Trophy tournaments and four World Test Championship (WTC) finals, the World Cup will be an alternative.
The women’s cricket cycle will see 4 T20 World Cups and 2 Cricket World Cups as well as 2 T20 Champions Trophy tournaments.
The Disney Star won ICC Media Rights for আট 2 billion for an eight-year cycle from 2015 to 2023.
The deal was nearly double the $ 1.1 billion paid by Disney and Fox’s former joint venture ESPN Star Sports for the 2007-14 cycle.
All the common suspects Disney Star, Sony Network, Viacom 18 are expected to bid for the rights to the new round of rights.