ICC Media Rights Auction Problem, Bidders Dissatisfied with Lack of Transparency:

ICC Media Rights Auction – ICC Media Rights Tender: Bids for ICC Media Rights are only 5 weeks away.

ICC Media Rights Auction – ICC Media Rights Tender: Bids for ICC Media Rights are just 5 weeks away. The ICC has asked potential bidders to submit their bids through sealed envelopes by August 22. But all the top Indian broadcasters have raised red flags over the bidding process. According to some bidders, the tender process lacks transparency: Follow the live updates of the ICC Media Rights Auction with InsideSport.IN

“The BCCI has shown how to tender. IPL tendering was so transparent. The ICC is still following the old school, there is a lack of transparency in the process. They expect billions of dollars, but they still want to keep the old rules. “InsideSport said one representative of the potential broadcaster.

ICC Media Rights Tender Process

  • Bid Submission: Bids should be submitted on 22nd August through sealed envelopes.
  • Bids open: Bids will open in Dubai on August 26 (the last time they opened in London).
  • The ICC will then discuss with the bidders separately
  • Successful bidders will be announced in early September, according to the ICC.
  • Bidders have raised the FLAG over the closed bidding process because they feel it lacks transparency.

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ICC Media Rights Auction: ICC fixes top broadcaster as ‘upset’ over ‘lack of transparency’ in tendering process: follow live updates

ICC Media Rights Tender – Why are bidders upset? Now, according to a report by ET, Sony Sports Network has written a letter to the ICC regarding the lack of transparency.

The newspaper reported that most of the potential bidders were dissatisfied with the four issues.

  • Issue 1: Use of sealed envelope bidding instead of e-auction
  • Issue 2: Three-week interval between bid submission and winner announcement
  • Issue 3: Lack of clarity in the multiplier formula of four year rights versus eight year rights
  • Issue 4: 5% advance deposit claim

ICC Media Rights Tender: ICC launches 2024-31 bicycle tender for Indian territory on 20 June The tender is being conducted for both four and eight years

Interested parties are required to bid with the option of compulsorily claiming four years to eight years. One can bid separately for television rights and digital rights as well as a composite bid for both rights.


Bids are due on August 22 and will open in Dubai on August 26. Successful bidders will be announced in early September, the ICC said. The country’s top four broadcasters such as Disneyster, SPN, G Entertainment Enterprise (ZEE), and Viacom 18 are expected to bid for the rights. According to InsideSport, 4 people bought the tender documents.


Follow the live updates of the ICC Media Rights Auction with InsideSport.IN

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